Every so often a new 'trend' to internet marketing appears, and a new way of browsing or shopping arises. Here we discuss the Hic 'n Click trend, which sees shoppers having a drink before browsing shopping sites and making impulse buys!

Win at all costs… the end justifies the means… These are not phrases which we would entertain in our internet marketing business model but they are unfortunately ones which do crop up from time to time across the business world.

The UK is the most switched on nation when it comes to using technology to fuel our leisure time. Research by Ofcom in December 2012 revealed that not only are we one of the world leaders in the most hours of TV watched each day, we top the world polls for recordable TV devices, use of catch-up TV, downloads to mobile or tablet and internet shopping.

When it comes to internet marketing, and especially Search Engine rankings, you’d be a fool to ignore the giant that is Google. Even more so of late, because they are changing the way they decide where your website appears in their rankings.

The 2012 Autumn Statement was more like a spring Budget than its recent predecessors – particularly in relation to the many tax announcements.

Well, it’s November the 16th and we haven’t started Christmas shopping yet! Time flies when you’re having fun (and working hard). Here are our top eleven areas to review on your Website before the festive period gets into full swing – because we all know that, come December 1st, the proverbial flood gates will have opened, and they’ll be covered in tinsel and jingle bells.

Search engine optimisation is like the recurring nightmare, the one where you find yourself naked and (perhaps thankfully) alone, running in the dark, trying to keep ahead of some unseen monster, watching you, snapping at your heels.

As the people at Google continue their seemingly unwavering march to become rulers of the known universe, it’s tempting to trust in all that they say and do; with their scope and influence, their products must be perfect after all and us mere mortals would do well to keep quiet and bow down.

If you think about what constitutes internet marketing, and I mean really think about what successful internet marketing involves, the list of activities can be quite long.

It's unfortunate that we, as human beings, often run on instinct and desire when we should be more rational and considered. We spend a lot of time wanting. Like any other animal, we always feel the need for more food, more security, more attention