Email Marketing
Fusionsoft provide email marketing campaign management, we work with you to build a campaign that addresses your needs and will provide a high rate of conversion.
Regular, targeted email provides a high return on investment. Email marketing should form part of an overall inbound marketing strategy, which includes capturing the email addresses of your website visitors.
If you are not currently capturing the emails of potential customers visiting your website, you are missing out on hot prospects that are looking to buy your products. They may not be ready to buy right now, which is why a gentle email nudge, now and then, should spark them into action, especially if there is an extra incentive to buy early.
Author: Bill Duff
Email Marketing Options
Mailing lists
These are readily available, but frankly, they are often an absolute waste of money. A better investment, use the money that you would have spent on buying lists, on a targeted AdWords campaign. With a good strategy for capturing these visitor’s details, you will have a far higher conversion rate, after all, they came to your website looking for your product.
Emailing existing customers
You already have a captive audience; they are your existing customers:
Do you know when the product they purchased will need replacing? You should have a campaign in place to ensure you are marketing to them well in advance of this date.
Do they need consumables to go with the product they purchased? Again, a targeted mailing campaign timed to coincide with a purchasing need will deliver high conversion rates.
Furthermore, happy customers will be more than pleased to recommend you, especially if there is something in it for them, even if the incentive is nothing to do with your product. Look at the success of Compare the Market.com, whoever imagined a little stuffed Meerkat could have such a huge impact on their business? Simples ;-)
In-Mail Marketing
There is more to email marketing than just emailing your customers, you should be using In-Mail marketing.
In-Mail marketing will subtly promote your products and servcies to a new market, the people you and your business colleagues email every single day.
Branded email drives quality enquiries straight to a product or offer on your website, branded email click through rates are as high as 10.5% with conversion rates of 8.5%.
Can you afford to ignore the facts?
Branded email
Advertising your products and services right out of your email is subtle but very effective. Have you considered how many people read emails from your company every day?
If you had 10 employees and they only sent 10 emails each per day, for no effort, that’s 100 free adverts.
Branded email links direct from your email to your product, special offers etc. Branded email is a great device for driving more traffic to your website. And the conversion rates are as high as 8.5%, impressive!
It's time to harness the power of email marketing, the return on investment is high, email marketing is your low hanging fruit, the right campaign will deliver great results.
Its time to start the ball rolling, its time to generate more new business.
