Website marketing or internet marketing as it is somtimes reffered to is by far the most important aspect of owning a website, yet it is the area that the vast majority of businesses ignore. The website is a very busy place; millions of websites compete every day to have their website pages appear on the first page of Google’s search engine.
Why is the first page so important? In the UK, 97% of all website purchases are made from a website page found on the first page of Google search, if a user doesn’t find what they are looking for on the first page, rather than browsing further pages, they just re word their original search term until they find what they are looking for. Ignoring all of the sponsored or paid for adverts placed at the top and down the right hand side of the results page, there are only 10 positions available on Google's results page.
Don’t panic, Internet or website marketing is the answer; and it’s not all about being on the first page of Google, driving customers to your website is our speciality, which is why it is our slogan. We will help you to not only receive more traffic onto your website, but also to convert that traffic into customers.
What can we do to help you with your website marketing?
There are several options, of course we would like you to contract us to manage all of this for you, but we know this won’t suit all customers; some of you will want to get involved and manage your internet marketing in house, which is fine. Here are some of the options available from Fusionsoft:
Website marketing strategy
Firstly we can help you develop a strong internet marketing strategy, we will help you put a plan together, one you can deploy yourselves. We know what works; we will help you to hit the ground running and avoid costly mistakes.
Website marketing resources
Next we can share some of the workload, to execute a good marketing strategy will require a lot of simultaneous actions, if you do not have enough resources in-house, we can share some of the tasks.
Website marketing tools
We can also supply, deploy and train you on our web marketing tools; we use tools to manage not only our own website marketing but those of our clients too. All good internet marketing strategies should include a good tool to help manage all of the different marketing element, including: email marketing, lead nurtuting, where are your customers coming from, tracking your customers through lead conversion, analyse your traffic and that of your competitors, review your website results against your goals. A quality website marketing tool significantly simplifies the task of website marketing.
We can help you with content creation, this is an area where many businesses struggle, your staff have a full time job to do, creating content is not only a distratcion, but in many cases, they are not qualified to create content. We can write articles and blog posts, manage your social media, set up new landing pages or write compelling email campaigns. We can provide ad-hoc services or work on a specific campaign, we are flexible in our approach and will deliver what you need when you need it.
Website marketing mentor
We can act as a mentor; we can provide additional guidance and training to support your in-house marketing effort. Our team has many years experiecne of setting up and managing websites to grow revenue and profit, we can mentor you and your staff and introduce a website marketing that is easy to follow and execute.
As an experienced inbound website marketing agency we provide you with the knowledge, skills and the tools to help you turn your website into a successful revenue generating sales machine. You decide how we can help, click on the appropriate link above and one of our team will be in touch to discuss your needs.
If you are ready to talk, call us or contact us via our contact form.
If you are not yet ready to move forward, perhaps you are still at the knowledge gathering stage, take a look at our marketing guides, there are several guides that will help you build your knowledge. Click here to download one of our informative guides or tools.
Author: Bill Duff