B2B website design
What is a B2B website Design and how does it differ from B2C design
Most businesses across the world start with a Corporate Website, essentially an electronic brochure on the web. The website tells the visitors about your company or organisation, what you do how you do it why you do what you do etc.
In real terms, there is not a lot of difference between a b2b corporate/information website design and a b2c website design, although one is targeting trade customers and the other website is targeting end users’ customers, the structure is very similar.
With a b2b website design you would expect the design to be more trade oriented, focussing specifically on content that delivers information, potentially more technical, but not necessarily, more practical would be a good description.
A b2c website, on the other hand, tends to be dressier, wearing its Sunday Best, especially if the website is selling a lifestyle, cars, clothes, fashion etc. With a b2c website, you are promoting desire much more than a b2b website would.
This trend tends to continue yet becomes more exaggerated when you move away from corporate websites into the world of online selling or e-commerce websites as they are often known.
B2B website design for e-commerce
The b2b website is focussed on a specific target market, other businesses that require the websites products or services to run its own business.
B2b websites tend to want to restrict access to their pricing, therefore, often they will require their customers to already have a trade account with them or for them to set one up before they can access trade prices. A b2b website design is likely to allow the customers to buy both on credit and pay directly for their products or services by credit card. A b2b website owner is also expected to make multiple sales and therefore the site is geared up to provide functionality that makes this easier. Here are some features that you will find in most b2b website design:
- The ability to apply for a trade account online
- The price and ordering pages may be hidden behind a username and password
- Trade customers would have an account page where they can see their previous orders and outstanding invoices
- The trade customer will be able to set up part orders, adding to the order over time until they are ready to place the order
- They will be able to set up and save regular orders and place repeat orders in future
- They will be given the opportunity to request return numbers online to send products back for credit
One special feature that a b2b website design is likely to include is what we call “special pricing” the website owner will have the ability to award their larger customers with better pricing than casual buyers. This is one of the most popular functions we are requested to implement. Special Pricing functionality is extremely flexible and can even allow a different pricing model for every customer if required.
B2C website design for e-commerce
A b2c website, on the other hand, is often about creating the desire and selling the brand, guiding the end user to a quick sale, taking them to the product as fast as possible and capturing the order ASAP, especially before the user leaves the website.
This particular article is more about B2B website design if you are looking for a B2c website, check out our B2C page here.
B2b website integration
For big businesses with a large customer base and larger volumes of SKUs, integrating their trade websites with their ERP or accounting systems is a key feature. Integrating a website to back-office systems brings many automation benefits, removing the need to double enter information to onto the website or into the accounting system significantly reduces the cost of running and managing a website.
Integration will automate almost all aspects of related to posting the sale, managing stock and product information. To find out more about integration take a look at our website integration pages.
Click here to arrange a free no commitment consultancy to discuss how a trade website would benefit your business.