eCommerce development for business to business facts for consideration
Is Your eCommerce Business to Business B2B website delivering the orders you expected? You may already have good sales coming from your trade website but you can always do with more business, right? Your business to business trade customers probably buy from you and your competitors, if you make your website more important to your customers, they will come back to it more often.
Examples of how eCommerce business to business websites can help you increase your share of your customers budget
Ease of use - Like most of us, your Business-to-Business customers are busy, they want to log onto your trade website, find what they are looking for, place an order and leave.
If your e-commerce website site is easier to use than your competitors your customers are more likely to buy more.
Make more use of your login page, tell potential customers, who do not yet have a trade account, where to apply. Give them a link to your application form. E-commerce b2b website PaperChoice.co.uk- Promote new products, clearance stock and special offers, tease your trade customers, do not give them any prices until they log in. This increases your chances of them buying more products than they came to buy.
Provide more functionality - Your business to business e-commerce website needs to provide reasons for your clients to come back time and time again, each visit is an opportunity to sell them more products.
Can they view their invoices online?
Can they view previous orders?
Order tracking - It’s great to send an email or SMS, but it’s not essential, have a section on your website where your customers can log in and check this for themselves, it’s another opportunity to promote more products
Finally, ensure that your business to business e-commerce website works on mobiles. How frustrating is it when you have left the office and forgot to place that urgent order and the site requires a PC to access it?
Want to know more about how we can help you gain a larger share of your target market? Call us or enquire here.
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