Ecommerce business to consumer facts for increasing sales
You may already have a good level of sales coming from your B2C website, however, like Fusionsoft, I am sure you can always do with more orders, right? Consumers are fickle, they are rarely interested in loyalty, unless you give them good reasons!.
In most cases your customers are looking for price first, and then reputation.
Here are some examples of how your business to consumer ecommerce website can increase your share of customer spend and gain more loyalty
Ease of use - Like most of us, your Business-to-Consumer customers are busy, they want to visit your website, find what they are looking for, buy your goods and leave. If your ecommerce website site is easier to navigate than your competitors your customers are more likely to buy from your website.
Make more use of your home page - Pictures paint a thousand words, use large attractive images to take customers directly to a section of your website. Although we can all read, an overabundance of text and links often puts customers off.
Promote new products, clearance stock and special offers directly on the home page, tease your customers, excite them, make them want to click an image. This increases your chances of customers buying from you and not your competitors.
Ensure your website is mobile friendly, this is very important for sales and Google search results. Google penalise sites that are not mobile compliant.
Optimise the mobile view of your site for selling, remember most people will be looking at the website on a tiny screen, text links and tiny buttons are useless, you need to have a different layout that is easy to use and with big buttons, especially the checkout.
Want to know more about how we can help you gain a larger share of your target market? Call us or email us below.