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eCommerce Web Design Project: Antler

eCommerce Web Development and Systems Integration for Antler


BUSINESS TYPE: Manufacturer Distributor


SERVICES PROVIDED: Manufacture and distribution of luggage, bags and accessories.

WEBSITE TECHNOLOGY USED: Magento eCommerce platform, Weblinc e-commerce ERP integration application.

CLIENT BACKGROUND: Antler, a proud British company that has been manufacturing and distributing well designed high-quality luggage, suitcases and accessories for over 100 years.

PROJECT OVERVIEW: eCommerce web design for Antler includes three different websites. Antler owns two distinctive brands, Antler and RevelationLondon.

Using the Magento eCommerce platform we built two business to consumer websites, one for each brand. We also developed a business to business website for Antlers trade customers.

Underpinning all three e-commerce websites is our Weblinc ERP systems integration tool that is used to manage all elements of stock and prices, as well as posting online sales directly into the ERP accounting package.

Weblinc automates the process of managing online sales, with Weblinc the entire end to end sales process is automated, with minimal input from employees. An order taken on the website requires no action until the order is printed in the warehouse, ready for picking packing and shipping.    

In September 2016 the Antler website was opened up to a global market, initially serving English speaking markets, it will be rolled out to non-English language markets by the end of the year.

We maintain and support all three websites.

CLIENT BENEFITS: High reliability and system stability for all three websites ensure that the products and services provided are available 24 hours a day, 365 days a year. Access to new markets across Europe and the USA.

CLIENT FEEDBACK: After the successful design and delivery of our B2B trade website, we commissioned Fusionsoft to build two further websites for our Antler and Revelation London brands.   We are delighted with the services provided currently and in recent years. I'm always confident of a speedy, courteous, professional and reliable service.

Fabrice Druelle eCommerce Manager - Antler

Contact Us

0845 287 3984

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